Do International Marketing Strategies help Multinational Firms achieve Dissertation

Do International Marketing Strategies help Multinational Firms achieve competitive advantage - Dissertation ExampleThe new development of globalization and multinational firms has created a gap in building a different framework for businesses that are working toward expansion at a global level. However, the pray to work into a new form of competition is continuing to create a different understanding of what is required for businesses that are looking for an established armorial bearing at an alternative level. The multinational presence that is currently a part of many businesses is one that has led to several new dimensions of conducting business through the upcountry and external environment. Politics, culture, social viewpoints and the economy are some of the dimensions that are causing businesses to change the approach of working into new regions of the world. This research will examine the nonplus of Unilever, a multinational firm that has successfully established a reputati on in Pakistan. The business will work as a microcosmic illustration that determines how businesses can create strategies, models and marketing components that assist in meeting the needs of different regions of the globe. Table of Contents 1.0 Introduction....6 1.1 Aims and Objectives..7 1.2 Statement Problem.8 1.3 Significance of the ponder.10 2.0 Literature Review.11 2.1 Emphasis of Globalization...11 2.2 Definition of International Strategies...13 2.3 Types of Marketing Strategies14 2.4 Performance Measures of Culture...16 2.5 Political Performance Differences...19 2.6 Economic Performance22 2.7 Current Factors in International Marketing.27 3.0 Methodology30 3.1 Timeline...33 3.2 Limitations of the Study...35 4.0 Analysis and Results37 4.1 Qualitative Results...37 4.2 Quantiative Results..42 4.3 Analysis of Results..44 5.0 Future Research and Recommendations..46 6.0 Conclusion...47 Bibliography..49 forefinger of Images Image 1 Hofstedes Dimensions of Culture.19 Image 2 Multi- tiered Strategy...21 Image 3 Double Helix Model