Prepare a report for a UK fashion retailer that (1) identifies key Essay

Prepare a report for a UK bearing seller that (1) identifies key relevant changes in the UK market (750words) and (2) suggest strategies and tactics that are - Essay causaThe unemployment rate has increased to its highest level in 17 years, as a result disposable incomes lead remain flat in 2009 and consumption is forecasted to reduce by 1.2% in 2009 with credit being wicked to get. (BBC News Report, 2008). The reduction in disposable income may impact negatively on the contrive retail market, because people tend to curb pass alonging on path items in favor of necessities such as food. On the positive side however, it is also possible that with the increasing difficulties in obtaining credit, more people go forth be unable to purchase big ticket items such as homes and will opt to spend their money on clothing and footwear instead.In a restrictive economic environment, supermarkets marketing fashion apparel are likely to enjoy higher levels of customer support as compared to specialist fashion outlets. (www.verdict.co.uk). With rising cost of gas and less of disposable income, consumers are likely to target their purchases to a supermarket where whole goods are offered under one roof. Specialist fashion retailers may be faced with rising costs in rent, etc added to which the costs of sourcing products from China are likely to increase which could further decrease the margins available to specialists. (www.verdict.co.uk). Since the U.K. delivery has been declining throughout the last three successive financial quarters, the value of the pound has been falling, thereby giving place upright to outsourcing exchanges with smaller margins of profit.In such an environment, there is likely to be an increasing squeeze on midmarket retailers, many another(prenominal) of whom may be forced to exit the market, since they offer neither low price for competitiveness, neither do they offer special value for their brands. Howards decision model shows that consumer purchase behavior is a theatrical role of (a)brand recognition (b) attitude towards the brand and (c) confidence in judging the