Prejudice in to kill a mockingbird

Prejudice in to kill a mockingbird It can be argued that the most prominent theme in 'To Kill A Mocking Bird' is prejudice. It is directed towards groups and individuals in the Maycomb community. Prejudice is linked with ideas of fear and injustice.There was surely no nation in the world that holds "racism" in greater horror than does the United States at the time. Fear and paranoia led to the Whites believing that the Blacks desired all the whites had, including their women.A mockingbird is a harmless bird that makes the world more pleasant. In To Kill A Mockingbird by Harper Lee, the mockingbird symbolizes Boo Radley and Tom Robinson, who were both peaceful people who never did any harm.Boo Radley went through his life never wanting to hurt a fly. He left gum, pennies, and dolls for Scout and Jem. He sewed Jem's pants and left them on the fence so Jem could get them easily.English: Skinheads Against Racial Prejudice (unive...Scout on the other hand doesn't care abouthow much money Walter has but about his potential to be a friend. Shedoesn't let irrelevant things like money cloud her judgment of people.The most typical of all prejudice views is that of race. Anexample of this is during Tom Robinsons trial. Tom was a black man accusedof raping a white woman, a crime that is punishable by the death penalty.Even though all the facts proved that he didn't do it, the jury still foundhim guilty "beyond a reasonable doubt". Tom's life has been sacrificed toracism by the people who were there to protect him. The justice systemdidn't allow this man to have a fair trial because of the color of his skin.They disregarded his credibility or that of the other witnesses, all theycould focus on...

How to satisfy the customers in alain distribution company ( water and Research Paper

How to satisfy the customers in alain distribution company ( water and electricity company) - Research Paper Example Commonly, it has been interpreted that satisfaction is characterized by a feeling that is brought about by the evaluation process regarding what customers expect, such as the decision to purchase the service along with their needs and desires associated with such purchase. Moreover, according to Bitner and Zeithaml (2003), satisfaction reflects whether the service has fulfilled the customers’ needs and expectations. Satisfaction can be a positive and emotional state as an outcome of the evaluation of a working relationship (Boeselie, Hesselink, and Wiele, 2002). Over the recent years, due to such definition, there has been a focus on service quality and customer satisfaction among service providers and researchers alike, although such concepts are two conceptually distinct variables from the perspectives of customers. Background of the Study The researcher aims to focus on the Al Ain Distribution Company (AADC) which is a public joint stock company in the United Arab Emirates owned by the Abu Dhabi Water and Electricity Authority. AADC remains to be the largest distributor of electricity and water in the eastern region of Abu Dhabi (AADC, 2009). The company holds total ownership, control and regulation of electricity and water distribution, and operation of services for electricity and water supply. AADC aims to commit to their shareholders by bringing about the required investment returns. It also attempts to demonstrate excellent service quality by making sure that the provision of electricity and water is at a high level of superiority and that professionalism is shown through customer transactions and business actions that fulfill customer needs. Finally, AADC aims to stay committed to their employees through equitable treatment, effective employee recruitment and development, empowerment, competency maximization, recognition of contributions, and a safe and secure working environment. Through such objectives, the AADC aims to follow high standards t o bring about favorable outcomes in their daily course of action. Research Objectives The current study aims to address one main objective and that is to examine the relationships of perceived service quality dimensions, as suggested by Parasuraman, Zeithaml and Berry (1988) (reliability, responsiveness, tangibility, empathy, and assurance) on the satisfaction of customers in Al Ain Distribution Company (AADC). Review of Related Literature Customer Satisfaction A wide number of researchers have examined the important role that customer satisfaction plays in achieving long-term business success (Homburg and Stock, 2005; Schmit and Allscheid, 1996). Although customer satisfaction has been described through various definitions, generally, a process for evaluation is a vital component that comprises customer satisfaction. It is an evaluation provided by customers with regards to their consumption experience or service encounter based on how favorable it should be (Hunt 1977). Engel and Blackwell (1982) also referred to this concept as an evaluation whether the selected option is in accordance with prior notions regarding such alternative. Hence, such conceptualizations point out that customer satisfaction is the process of assessing the observed differences between expectations and actual performance/encounter. Furthermore, according

Post Traumatic Stress Disorder Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Post Traumatic Stress Disorder - Research Paper Example Therefore, there must be the fulfillment of the obligation to create positive living within the individual. The balance should be maintained between their psychological and physiological health. One of the chief causes of an unhealthy societal living is witnessed in posttraumatic stress disorder (PTSD). Kichin (2004) defines the condition as an invisible injury that causes a long-term effect on the affected individual. PTSD has been defined as an emotional condition, normally termed as an anxiety disorder resulting from a terrifying life experience that is considered damaging to the individual. The sufferers of the condition exhibit the avoidance state where they consider places, people or events unsecure for fear of reliving the condition. The patients are sensitive towards societal events and depict the condition termed as hypererousal (Drden-Edwards and Stoppler, 2012). The creation of the condition has been realized in lasting impressions that had threatened the healthy societal engagement in these individuals and affect their emotional condition. Such individuals had experienced either a physical abuse, sexual, severe loss or an increased natural calamity that had not been expected. These creations have the tendency of reoccurring and events that are closely linked to the fete are witnessed as life threatening. PTSD presents numerous symptoms, affecting individuals of a diverse demographic, but there have been countermeasures to limit the condition and create positive living. Causes and Effects The condition results after a negative life threatening condition that the patient observes as may reoccur and create mental insecurity. The experience may be described as having a prolonged physical scar or mark on the patient to remind them of the experience faced. In the U.S., the data is explained that an increasing number of 7-8% of the total population develops the condition with the leading causes being rape and combat veterans. The condition may be witnessed more in children who are subjected to the conditions due to their vulnerability. Moreover, girls more than boys experience the condition due to the lack of a security figure to protect them from adverse conditions (Schiraldi, 2000). The state of being subjected to trauma, or witnessing events that are life threatening that depicts both physical and emotional damages has been the chief cause of PTSD. Schiraldi (2000) suggest that the victims are diagnosed with effects from negative life experiences like mugging, civil disorder, mental and physical torture that may have the tendency to reoccur causing the sufferer to reminisce on the experience. However, some patients diagnosed with the condition may face a separate experience that may have been caused by an immediate occurrence of an event. These are in divorce or unemployment realized to create discomfort in their state of living. Trauma presents variable physical impacts to the individual to depict the characteristic throughout th eir lifestyle to identify the condition. Researchers have offered the link to reduced hippocampus, which is charged with the role of memory within the brain, for people who experience the stressful conditions within their lifetime. Shiromani, LeDoux & Keane (2009) articulate that persons who experience PTSD have smaller hippocampus and depict an increased tendency towards substance abuse as compared to healthy persons. The mostly abused drugs are cigarettes, marijuana and alcohol that the affected

Parks and recreation Essay Example for Free

Parks and recreation Essay Chicago is a major medical and dental center supported by high-class hospitals and research services offering to its dwellers. Chicago offers life science and biotech entrepreneurs with a balance of capital, community. The local companies are experienced vanguarding the diagnostics, therapeutics, medical equipment, food and environmental biotechnologies, and research and development related activities (World business Chicago, 2005). Transportation Chicagos boasts a major inland port and the railroad hub of the US, while the OHare International Airport is the worlds busiest airports. The city has 1,084,127 number of passenger cars and 55,585 trucks (B plates) and 17,807 Trucks (RV) and Busses with total CTA passenger figure of 450,530,411 as per 2000. There are 3 airports, which handled 1,663,784 metric tons of cargo in 2000. The detail is shown in the table 1. 4 (Chicago Public Library, 2005). Lagos is connected by rail and road to all the major cities of Nigeria, while the city main Airport is Murtala Muhammad International Airport situated in city center. Ferries and highways form the transportation link for the city, but transport links within Lagos are crowded due to chaotic and unplanned geography of the city. Its volatile population, broken roads and reckless drivers, worsens the situation (Simmie, 2001) Table 1. 4 Chicago has total 791 parks, which includes baseball, basketball, bathing beaches, field houses, playgrounds, football, golf courses, driving ranges and gymnasiums with total area of 7,337 acres. There are also 5,327 harbor facilities and swimming pools, and zoos. (Chicago Public Library, 2005) In Lagos near the lagoon, Ebute Metta, multitude of wooden homes and shops are built over the frail silt which offer cheap living and food. The people sit in the middle and enjoy meals in the middle of stink, naked kids and beggars. The shops are made by these people to have a living, as government doesn’t seem to bother about their miseries. A council of elders resolves the issues inside the slums as government has little concern for these poor people (Smith, 2000). Water, sewerage and sanitation system The Chicago city has elaborate and well-developed water and sewerage, sanitation and recycling system. The city daily water pumpage is 969,225,00 gallons, while the water tunnels and lake covers an area of 63 miles. The city residential waste was about 1. 1 million ton as per 2000, while the total amount of recycling reached about 296,425 tons. The total length of sewers is about 4300 miles with 148000 main holes. Lagos is built on poorly drained marshlands. The city suffers flooding not only in the rainy season, but sewage blockage floods the city slums regularly. Just like other third world cities, Lagos is riddled with garbage and waste disposal littered everywhere. The explosive population has led the boom in construction industry, but without any planning as a result the building constructed with cheap material collapse giving rise to series of accidents frequently. The city is infamous for its traffic jams, as some times a 10 km distance can take up to three hours. Lagos has the reputation of the most dangerous city in the Africa. As the few bridge connects 3,500 square km of islands, swamp and the mainland, the highways run through mountains of garbage and wastelands with dirt and dust in the air passing through its 200 slums eternally drenched in sewage, garbage and industrial waste (Hall, 2001). The city haphazard planning has given rise to chaotic development, causing shortage of houses, roads, power, water and constant traffic jams. About 90 percent of the Nigerian people have access to electricity with Lagos consuming 45 percent of the energy (Octchet, 2005).

Social Dynamics and Differences in the I- function :: Biology Essays Research Papers

Humans have evolved to live a social life in groups. By arranging social life in different ways, cultures affect psychological processes. -Shinobu Kitayama, Japanese psychologist of Kyoto University Society can be divided into two social factions: collectivists and individualists. And within these large divisions are smaller groupings reflecting the whole, such that the Greek systems fraternities and sororities are collectivists and those uninterested, non- members are individualists. The division is not explicit, but rather a continuum of varying degrees of collectivisict and individualistic tendencies (11). A broad definition of collectivism is the tendency to identify self with an in- group, or chosen group of people with common values and beliefs (11). These close and personal relationships allow collectivists to identify better with others self concepts, rather than their own, which corresponds to the tendency to act in ways in which it is personally disadvantageous, but advanta geous to the group (5) Individualism is the tendency to identify self without regard for others perspective of themselves, but rather seeking our unique selves (11). Individualist behavior has a tendency to surround enhancing their unique self and behaving in ways that are advantageous to the self (11). Collectivist and Individualist factions are actually cultures, with their own set of values and beliefs that guide each groups behavior. Humans sense of self is derived from existing social relationships, such that self is influenced by culture and behavior is one of the ways it is manifested in peoples lives (7). To understand where behavior comes from- to understand why people behave the way they do- means learning about values and beliefs (10). The concept of personal identity differs greatly from culture to culture; from Greek organization to Greek organization there are different sets of values and beliefs accentuated (10). Eight main purposes of sororities and fraternities are as follows: sharing relationships, loyalty to the Alma Mater, provide social activities, provide service projects, intellectual vitality, an outlet for inter- college associations and friendships, guidance for moral and ethical growth, and to provide opportunities for leadership (2). Each fraternity or so rority decides how much emphasis to place on each pursuit, which identifies different cultures within a culture, the collectivists faction. An overall goal/theme of organizations within the Greek system revolve around the notion of learning and understanding how other peoples minds work (2). This exemplifies a collectivist tendency to understand others self better than ones own self (14).

Evaluation of Strenghts and Weaknesses of Morrison Supermarkets

[pic] Evaluation of Strengths and Weaknesses of WM Morrison Supermarkets Complied by: Karolis Petkus Student number: 2903678 Course tutor: Ian Edwards 2009 Contents or page index: †¢ Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. 3 †¢ Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦p. 3 †¢ Current strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦p. 4 †¢ Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦. p. 5, 6 †¢ Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. 6 †¢ Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ p. 6, 7 †¢ Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. , 8 †¢ Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 8 †¢ Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 9 †¢ References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 10 Introduction Wm Morrison is one of the most popular retailers in UK and it offers a great price and quality of food. For me, as a student and an athlete always looking for fresh, healthy food at good prices it is on of the best options to choose. That is why I have chosen this company to evaluate. Also, I will be able to find some new information about Wm Morrison, which will be useful for me as a customer. The essay includes information about background, current strategy, strengths, weaknesses, opportunities and prospects. Background Wm Morrison was founded in 1899 by William Morrison, an egg and butter merchant. Now, it is one of the largest supermarket chains in the UK, offering a vide range of goods including other brands and own label products. The company is headquartered in Bradford, the UK and employs about 124,530 people. And it has assuranced to create about 5000 jobs this year. It operates over 382 stores and 287 petrol stations all over UK. With such a growth Morrison became a member of the â€Å"Big Four† grocery retailers. ttp://www. guardian. co. uk/business/2009/jan/13/morrisons-supermarkets (15/11/09) www. morrisons. co. uk/Corporate/About-Morrisons/Company-history1/ (15/11/09) Current strategy Wm Morrison has a vision called ‘Food Specialist for Everyone’. It has three different brand values: Fresh, Value and Service. Those three values should give them flexibility to react to market changes and customer tendencies. Brand values: Fresh The Company’s aim is to prepare more freshly food than any other retailer. That’s why they have more staff preparing food than others. The company is strong by having their own factories, production facilities and distribution network. With these facilities they can get food to stores faster so that it is always fresher. Value Value is the key to the vision and is very important in the market conditions. They offer quality and freshness at a price which people like. Their offers are about saving customers money. And their prices are great value across the ranges. Service Because they have their own distribution network, they can be sure that the right products are always available for our customers. The staff is well skilled so they give customers what they want – fresh food served by helpful, friendly, well-trained people. http://lispac. lsbu. ac. uk/record=e1000089 (15/11/09) Strengths Financial performance With high revenues of ? 14. 5 billion, Morrison is UK's fourth largest food retailer. The company operates 382 stores and serves 10 million customers every week. According to TNS market research, it has a market share of 12. 3 % in the grocery market. Morrison has achieved numerous of awards in 2008, including â€Å"Retailer of the Year†, the â€Å"Grocer of the Year† and many others. It develops the brand image of the company and provides a competitive lead. Vertically integrated operations Morrison is unique food retailer because it is the only one which owns and runs fresh food making and processing abilities. This company has 12 manufacturing places in the UK and a vide transport park. This is how the company provides economies of scale at a high level and is solid in its operations. Focus on conscious consumers In response to the recession Morrison has to offer something attractive to their customers. That is why company rolled out offers such as ? family meal deals, 2 for 1 offer on party foods and many others. With such a strategy Morrison can drive sales in a weak economic environment. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/Default. aspx (16/11/09) Weaknesses Lack of taking part in online shopping Online shopping is growing every year in the UK. With such a high speed of growing online shopping, supermarkets start their online sales channel s to increase the revenues. ASDA, Tesco and Sainsbury in the UK have started their channels in the online shopping. However, Morrison has not started this trend which could limit growth opportunities. ww. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A=4294836834=IDA2XUJB#IDA2XUJB (16/11/09) Opportunities Optimization plan Morrison started an optimization plan by 2007 to develop operations by FY2010. As a part of optimization plan, the company completed the re-branding of all its stores and over 3,000 own-brand Morrison products received new packaging. One part has been completed, to re–brand all stores and over 3,000 own-brand Morrison products have new packaging. The Company also installed self-scan checkouts over half stores. Successful optimization plan could develop market share, brand value and success for the company. Growth in private brand markets The private brand market is about a strong growth in sales and is expected to reach about ? 52 billion by 2011. These products have high margin potential. . Morrison offers 18,000 product lines in a typical store, 32% of which are own-brand labels. The growth in private label products could be a major opportunity for the company and could increase its success. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A=4294836834=IDA2XUJB#IDA2XUJB (16/11/09) Positive attitude for healthy foods Natural and organic food products sector is one of the fastest growing categories in food selling. Morrison offers a range of organic products, through its own label â€Å"Organic†, including eggs, cheese, potatoes, mushrooms, tea bags and muesli. The growing market for organic products could largely increase revenues. Prospects Recessionary climate Like most economies, the UK is now on recession, as well. Because of recession, unemployment is increasing and consumers have to be more cautious of spending. As a result, the company's sales and margins will be under huge pressure during such difficult economic times. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A&N=4294836834&selectedChapter=IDA2XUJB#IDA2XUJB (17/11/09) Rising work costs in the UK Employment costs are on the rise in the UK. Te adult minimum wage has increased from ? 5. 73 in October 2008 to ? 5. 80 which will come into effect in October 2009. An increase in labor costs will increase Sainsbury's in service costs and impact its margins. Intense competition Morrison is facing intense competition in their business from other supermarkets and stores. Tesco drives trough multiple store formats. Marks and Spencer's and Waitrose supermarkets are planning development in the UK. Growing competition could lead to the pricing pressures, which would reduce the company’s turnover. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A&N=4294836834&selectedChapter=IDA2XUJB#IDA2XUJB (18/11/09) Conclusion Wm Morrison has a good vision to their further marketing. They put a lot of attention on a fresh and healthy food which becomes more popular between consumers. With a strategy like this, they can stand strong between top 4 retailers in the UK. However, Morrison is not interested in online shopping, which according to the statistics will increase very fast in the next few years. What is more, in such difficult economic times consumers are eating out less and looking for cheaper forms of entertainment. It will be tough to keep high revenues facing recession and intense competition from other supermarkets. Appendices Appendix 1: SWOT analysis overview Strengths |Weaknesses | |Strong market company |Lack of taking part in online shopping | |Vertically integrated operations | | |Focus on conscious consumers | | |Opportunities |Threats | |Optimization plan |Recessionary climate | |Growth in private brand markets |Rising work costs in the UK | |Positive attitude for healthy foods |Intense competition | www. maketlineinfo. com (16/11/09) Referenc es Websites: www. library. lsbu. ac. uk (16/11/09) www. marketlineinfo. com (16/11/09) www. morrisons. co. uk (14/11/09) www. guardian. co. uk (15/11/09)

Coming Up with a Powerful Statement of Purpose (Sample Inside)

Coming Up with a Powerful Statement of Purpose (Sample Inside) A powerful statement of purpose is a gateway to the first-rate higher education. As such, it shouldn’t be treated as just another monotonous essay about a student. It must stand out. Those applying to prestigious Ph.D. and Master’s degree programs have to precisely indicate their goals and what they hope to accomplish within the professional field. The applicants are advised to avoid vague statements and instead opt for precision. A focused statement of purpose will demonstrate to the admissions committee that the enrollee has a genuine interest in and the understanding of the program, which makes them a good fit. If you are not sure how to write a strong statement of purpose, consider the following sample prepared by our expert writers. Statement of Purpose Example â€Å"Emotion may flow almost instantly from appraisal† cautions the author of Meaning Ascription in the Elicitation of Emotional Response (1995). It is one of many articles I reviewed the last year for a bachelor’s thesis entitled â€Å"The Complementarity of Meaning Ascription and the Semantic Shaping of Emotions in Brand Design.† As suggested by the title, the project delves into a provocative yet scarcely explored field of theoretical research in which semantic function of meaning ascriptions is treated as the antecedent variable rather than the mediator of outcome effects in the evocation of emotional response. In brief, my research deals with the appraisal-affect link within the context of brand design. By closely studying semantic elements of meaning ascription, I arrived at effective evoking stimuli and explored their functional characteristics within the following dimensions: imminence, timing, and duration. I offered a summary of my bachelor’s thesis in lieu of a formal introduction of my past research experiences. This substantial venture into scholarship has reaffirmed my passion for brand development as well as imbued me with the confidence necessary to contest conventional opinions regarding brand positioning strategies. Continuing along the above-mentioned avenues of inquiry, I would like to use the thesis as the foundation for a future dissertation. Despite the fact that I remain cautious about committing myself steadfastly to a narrowly-defined line of research, I am, nonetheless, eager to modify and expand my original conclusions in the future. On a more basic level, the previous research experience has strengthened my understanding of the practical application of cognitive theories of emotion in corporate branding. Now, I know how to create and reinforce positive semantic linkages between evaluative appraisals of a brand and its perception by customers, thereby evoking a holistic emotional experience. There are many examples of how the semantic connection can be used within the modern structure of brand positioning; however, the most obvious one is the exploration of linguistic imagery rooted in the mother-infant bonding. Thus, the emotional attachment within the branding context is manifested in the desire to actively avoid separation with a brand in question. Master in Branding and Brand Strategy program offered by Seeway looms large in my mind due to the exceptional faculty of the institution and its emphasis on the interdisciplinary approach to branding studies. In my search for a suitable master’s program, I was thrilled to discover that Professor Jonathan Gabay teaches at the university. The Professor’s book Brand Psychology: Consumer Perceptions, Corporate Reputations shaped my perception of the field during my undergraduate education, which is why I believe that his cutting-edge research would make my experience at Seeway a challenging and enjoyable one. I also believe that Seeway offers an ideal climate for my further exploration of the field of corporate branding. In particular, I plan to pursue practical methodology for bringing a unique personality to a brand as a means of securing a profitable and advantageous position in the market. After the successful completion of the master’s degree, it is my goal to facilitate brands, both large and small, in promoting themselves in the fast-paced business environment.